Category: Blog

When you buy a book, what influences your purchase?

What is it that influences you to purchase a book? For me, I like a cover that expresses what the story is about – if it’s a thriller, then the cover should convey that feeling to me. Some people need to know more about the story or know the author before making a decision. And others who read frequently, they buy books because they love to read.

Book marketing – love it or hate it?

Whenever I have spoken with other authors about marketing books, not many of us enjoy this process. We enjoy writing but abhor marketing our titles. For me, as a marketer and web content manager, I thought I would like the process of marketing. In reality, it’s a hard slog and if you want the rewards then you have to keep slogging away.

Everyone has a book inside them

Christopher Hitchens, an American journalist, is quoted as saying this during a conversation with colleagues. Hitchens was known for his sardonic wit. The whole quote (or something similar) is “Everyone has a book inside them, which is exactly where it should, I think, in most cases, remain.”